Alex Herron, the Senior Channel Manager at Sony Pictures Entertainment, has worked in music TV for over ten years producing music artist content and overseeing several channels including Scuzz.
“It’s great to see an independent initiative such as the HMA’s added to the rock eco-system,” he revealed.
“An event like this is only going to reinforce, promote and champion a genre which deserves more attention here in the UK. It’s an honour to be involved in the maiden event.”
HMA’s co-founder Andy Pritchard says teaming up with Scuzz will bring the Awards straight to true fans across the UK.
He added: “The HMAs team has worked hard to build a judging panel of over 100 industry heavyweights that offers a true cross-section of heavy music in 2017 – but the winners are ultimately going to be decided by the fans, and that is what makes the HMAs such an exciting journey. This partnership with Scuzz will give viewers a timely reminder of the finalists, in addition to the best of the action from the big night on the UK’s finest heavy music TV station. Everyone involved with the scheme stands to benefit from the huge exposure offered by this deal.”
“We are absolutely delighted to have Scuzz onboard with the HMA’s.”
You can find out more about Scuzz at their Facebook page at this location.