Watch the video written and directed by BJ McDonnell and produced by James A Rota, below.
Gary Holt comments, “After what seems like an eon, we now have the debut of our first single, ‘The Beatings Will Continue (Until Morale Improves)’. I’m so jacked up for this and the release of ‘Persona Non Grata!’ Let’s get the bloodletting started!”
Literally translating to “an unwelcome” or “unacceptable” person, ‘Persona Non Grata’ touches on themes of modern societal disgust and degradation.
The band gathered at Tom Hunting’s house in the mountains where they produced and recorded ‘Persona Non Grata‘ from three home-built studios. Steve Lagudi was at the helm of engineering while the band enlisted Andy Sneap of Backstage Studios to mix the album. For the third time in the band’s history, they returned to Swedish artist Par Olofsson to create the album artwork [see above].