The 12 track album reunites them with Grammy-nominated producer Howard Benson (My Chemical Romance, Motörhead) who also produced 2016’s Battles.
Additionally, the album was mixed by Grammy award winner Chris Lord-Alge (Cheap Trick, Linkin Park) and mastered by Grammy mastering engineer Ted Jensen (Pantera, Eagles, Guns N’ Roses).
The album artwork was created by artist Blake Armstrong and depicts a unique interpretation of the band’s mascot, The Jesterhead. The story of the cover will be revealed via the full album artwork on March 1st, which coincides with each song on the album.
“This album is really a special one to us. Since our last record, Battles, we’ve established our own annual festival in Sweden and have been touring non-stop worldwide, creating an even stronger bond with our fans.
You could say it was a big part of our inspiration for this album. It’s been such a long journey that just keeps going and growing; We feel extremely thankful for that, and for the support that makes it possible. We dedicate our 13th album, I, The Mask to our fans who allow us to keep making music and playing it every night. IN JESTERHEADS WE TRUST.” – Anders Fridén.
IN FLAMES are also proud to debut two killer tracks from I, The Mask – the superlative anthems ‘I Am Above‘ and ‘(This Is Our) House.’ A poignant video for ‘I Am Above’ has also been revealed, which features famous Swedish actor Martin Wallström (Mr Robot).
The video takes place in a pitch black room with Martin who eerily lip syncs the metal ballad with expressive facial gestures that capture the song’s emotion. Meanwhile, the lyric video for track ‘(This Is Our) House‘ features unseen footage from the band’s first annual Swedish festival, Borgholm Brinner (Borgholm Is Burning).
“I was very intrigued by doing something I’ve never done before and honoured getting the question from IN FLAMES. Also trying to portray a lively song in a dark room, sitting in front of a camera was challenging, but I felt strongly for the song and the lyrics, so that was a comfort.”
– Martin Wallström from Mr Robot.
Additionally, IN FLAMES have announced their UK and Europe headline tour that kicks off on April 3rd in Glasgow concluding on April 18th in Zurich. Special Guests to be announced soon. Tickets for the UK and Europe can be found HERE and VIP packages and upgrades can be purchased here.